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This can be particularly challenging in the small to mid-sized company where resources are limited in both access to software tools and platforms and dedicated personnel to manage and maintain the communication efforts. Medical affairs leaders will be able to use the research results to develop digital transformation plans, secure resourcing, and identify small and big opportunities. Medical Affairs sees its main role as an internal and external information source Marketing believes the primary role of Medical Affairs is to support the brand with scientific information Develop brand messaging from science and involve Medical Affairs to obtain buy-in Educate Medical Affairs on brand strategy to inform Director Global Medical Affairs Digital Strategy Innovation / Everywhere ; Location. With costs at an all-time high and revenue decreasing, securing buy-in for new digital tools and strategies may seem like a daunting task. How do you secure meetings with KOLs virtually? MODERATOR: Sherry Siegert - Director, Medical AffairsLA JOLLA PHARMACEUTICAL COMPANY, Suzanne Giordano - Executive Director and Head of MSLsSUNOVION PHARMACEUTICALS, Wendy Wells - Director, Medical Affairs TrainingAPELLIS PHARMACEUTICALS. 2,816 Medical Affair Strategy Lead jobs available on Indeed.com. Over the next 12-24 months, prepare the medical affairs organizations for future through innovative and practical frameworks, guidelines, tools, and approaches. Medical affairs has a prominent role in taking insights gained from digital health and educating HCPs on the ways products can be used to achieve the best patient outcomes. Everyone digests information differently and have different preferences on how they like to receive information and learn. PANEL: Maintain Meaningful Engagement Online. MODERATOR:Stevan Tomich - Regional Medical Affairs DirectorXERIS PHARMACEUTICALS, Kunal Ramani - Regional Medical Affairs DirectorXERIS PHARMACEUTICALS, Maria Picone - Co-Founder/CEOTREND COMMUNITY ENGAGEMENT. Interactive sessions will teach you to build a clear digital strategy to bring back to your team. The remarkable surge in the size and importance of the Medical Affairs function within pharma companies has roots going back decades. The future of medicine will be directed by millennials and it is imperative to learn new skills to connect with them. These sites are becoming more prevalent in reaching out to consumers and other HCPs. In the age of all things digital, medical and scientific affairs organizations must consistently evolve their communication strategies to be able to continue to engage and improve their ability to attract and communicate with Key Opinion Leaders and Thought Leaders in their field. More than ever before, medical affairs teams are looking for ways to engage digitally with customers both by creating and utilizing existing tools and platforms. Increased scientific, clinical, regulatory, and payer requirements to demonstrate clinical value and product differentiation in increasingly well-established therapeutic areas heightens the demand for an evidence package that clearly fulfills … Covid-19 will eventually come to an end but there are many digital tools that are here to stay. Examine how Medical Affairs can help act as a strategic partner and shape the trajectory of the Digital Therapeutics pipeline and life-cycle. He has also served in leadership roles for several observational registries focusing upon the treatment and outcomes of patients with cardiovascular disease and has served as the Director of the DCRI Clinical Research Fellowship since 2010. It plays a leadership role in implementing cutting-edge medical, scientific, and patient-centered insights & solutions that drive strategy and innovation in healthcare. Transforming Traditional Medical Affairs to Launch the Next Generation of Breakthrough Gene Therapy Products Skip to content February 9-11, 2021 8am-6pm EST 100% Digital Menu Home About About Event Why Choose Us? In-person communication and engagement is moving towards being replaced by online platforms. Furthermore, medical affairs … David Pudwill - Senior Director, Regulatory AffairsCONVATEC, Doreen Morgan - Vice President, Global RegulatoryMESOBLAST, Lee Severson - Associate Director, Global Regulatory Lead, Global Product StrategyCSL BEHRING. Contact Amy Chapman at (561) 571-7687or [email protected] Affairs department Medical Affairs employees are “people who have strong data analysis skills and have the ability to communicate that data with other functions in the clinical development process,” said a respondent from a Top 10 pharma company The value in a Medical Affairs employee is then the blend of medical/clinical familiarity The same strategy should be applied to many other functions as well. We conduct a digital situation analysis and begin to monitor and identify trends, phenomena, values and attitudes around the world. Lead engagement strategy by coordinating medical and scientific exchange across stakeholder groups to demonstrate patient impact Custodians of the benefit-risk ratio Publically volunteer unbiased medical evidence to reaffirm the focus on delivering patient outcomes Pillars of Medical Affairs Excellence 1 2 3 4 MODERATOR: Conor Schmitt Engagement Manager, SSI Strategy Becky Winslow - Senior Clinical Specialist, Pharmacogenomics, Medical AffairsADMERA HEALTH, Marissa Caputo - Director of Medical Education and Medical AffairsCORINDUS VASCULAR ROBOTICS. Our Modular Medical Transformation Solution Puts Strategy into Action Many of the organizations that have begun to define, or are in the implementation of, their Medical Transformation journeys, are appreciating the complexity of reaching their goals, given the cross-functional focus, complex implementation, and lack of new capabilities, competencies and dedicated resources need to … As described in the book Understanding Pharma: The Professional’s Guide to How Pharmaceutical and Biotech Companies Really Work, when a drug emerges from clinical development and is on the cusp of commercialization, Medical Affairs will lead the effort to explain to potential healthcare prescribers the real-world applications of the drug through the dissemination of unbiased … The utility of analytics is often misunderstood and developing a data strategy can be overwhelming. By Mary Alice Dwyer and Sameer Lal, Medical Affairs Digital Strategy Council The COVID-19 pandemic has put the spotlight on the vital role that functions such as medical information play within an organization at the time of a crisis. This is because in today’s healthcare environment, Medical Affairs is uniquely placed to work closely with all stakeholders and to reignite trust. The expanding market landscape creates a broad spectrum of information leaving HCPs to determine the best resources for their needs. Imtiyaz Hossain - Associate Director, Data Science Lead, Global Medical AffairsTAKEDA, Claudia Morato - Senior Global Medical Affairs, OncologyELI LILLY & COMPANY. PHARMAFUTURE ™  (www.pharmafuture.org) is a global thought-leadership forum for senior pharmaceutical executives through industry research and interactive sessions. How to integrate digital initiatives in the MA mix while respecting legal and regulatory guidelines. The registration fee, less the administrative charge can be credited toward another DGE conference of similar value (registration must be received within 12 months of the event from which you cancel). In order to convince organizations to adopt and invest in new digital tools and strategies, they must ensure that it is approved by legal and regulatory. Here, Robert Stevens, Head of Digital Strategy and Medical Innovation, US Clinical Development and Medical Affairs at Novartis, talks to McKinsey’s Ivan Ostojic about managing partnerships with technology innovators, and how these efforts are helping to transform the Medical Affairs organization and its engagement model. The importance of Medical Affairs has increased dramatically over the past few years from a supporting, reactive function to a central, strategic, customer-facing one. As digital technologies transform drug development and marketing, companies that reinvent medical affairs can build competitive advantage in a rapidly changing pharma landscape. While the research studies talk about the trends in stakeholder management, the live sessions bring together senior leaders of the industry in an interactive setting to discuss key challenges facing the industry, to share experiences and to brainstorm ideas and solutions to drive better health and business outcomes. Executive Insights Transforming the Medical Affairs Function was written by Pierre Jacquet and Christian Seiffert, Partners, and Sej Brar, a Principal.Pierre is based in Boston, Christian is based in Munich and Sej is based in London. Over the last 7 years PHARMAFUTURE ™  has become a highly regarded platform for open and thought provoking studies and exchange of views among people who are entrusted with key strategic decisions within the pharma industry. Without a strong medical affairs function your commercial strategy is like trying to drive a car without an engine. In today’s world, digital and social media influencers are the emerging thought leaders. Butler agrees the future custodians of the vast majority of high-level digital investment will be Medical Affairs and says they must take an active interest in driving the strategy and the implementation of these programs. Daniel Snyder - Vice President, Medical AffairsUROVANT SCIENCES, INC. Social media can be an effective way for HCPs to stay connected, communicate, and market products or services. Michael Kahn - Medical Affairs Operations LeaderSPARK THERAPEUTICS. Ajit Kulkarni - former Senior Medical ScientistGilead Sciences. For the 2nd Annual ACMA/DGE Digital Strategy & Innovation for Medical Affairs Summit, we’ve partnered with the brightest in the industry to build a program that focuses on the cultural digital transformation in medical affairs. Here, Robert Stevens, Head of Digital Strategy and Medical Innovation, US Clinical Development and Medical Affairs at Novartis, talks to McKinsey’s Ivan Ostojic about managing partnerships with technology innovators, and how these efforts are helping to transform the Medical Affairs organization and its engagement model. This requires careful consideration and planning around the use of communications, publications, education and digital services. Social media has an enormous user base that can be targeted by the healthcare market. A digital strategy lays the foundation We start by developing a digital strategy in which we jointly formulate the goals and expectations of your digital communication. Unfortunately providers don’t have the time to sift through ... @Accenture-Strategy Elizabeth Coulton MAPS Chair, Executive Program Committee MODERATOR:Sherin Al-Safadi - Global Medical Affairs Strategy Lead, OncologyBAYER PHARMACEUTICALS, Tyke White - Vice President, Scientific Engagement and Medical InformationALKERMES, Svetlana Pidasheva - Senior Director, Scientific AffairsAXCELLA, Elizabeth Pash - Vice President, Medical AffairsGELESIS. The Strategic e-Medical Affairs Course by Ben Harbour Learn to design a digital innovation strategy for Medical Affairs – Grasp the full power and trends of the whole spectrum of digital tactics that affect physicians and patients – Learn how to optimise the mix of tactics and to measure their business impact. However, the ability to execute the basic tasks well remains a prerequisite for internal . Peter Covitz - Senior Director, Medical AffairsBIOGEN, Shurjeel Choudhri - Senior Vice President and Head, Medical and Scientific AffairsBAYER, Luca Dezzani - Vice President, U.S. Medical AffairsEISAI. Nami Pandit - Global Medical Affairs DirectorSANOFI GENZYME. Millennials are currently the largest segment of the workforce and are rapidly changing the face of healthcare. Medical affairs plays a pivotal role in communicating with external experts and clinicians, and is key to identifying unmet medical needs, raising awareness with clinicians, and providing valuable feedback and insights that can better inform an organization’s development strategy. Without a physical presence, HCPs must find new ways to have a virtual interaction that is still meaningful. Medical Affairs can also help verify product messages related to claims and findings that do not require FDA approval, such Another trend of the digital transformation in healthcare is companies collecting their own health data from medical devices, including wearable technology. Jamie L. Weiss - Head of Global Publications, Global Medical Affairs LEO Pharma. Best practices, cases studies, dos & don’ts of Med Ed, social media, mobile applications, etc. All DGE programs are subject to change, we reserve the right to alter all programs without prior notice. Medical affairs in the spotlight All of these factors necessarily push medical affairs to the fore. Amazon recently announced that it is entering the healthcare business, looking to control costs but also to empower the consumer. Apply to Program Officer, Program Manager, US Commercial Country Lead and more! Loic Plantevin is a partner with Bain & Company in the Paris office. Virtual conferences are more time-efficient for HCPs who are busy. The Medical Affairs Digital Strategy Council, sponsored by Indegene, helps medical affairs organizations embrace technology and innovation to unlock growth and … Our experts support the expanding role of medical affairs and brand commercialization from the rarest diseases to the blockbuster brands and large disease franchises. Medical Affairs stands to be one of the most strategically important. Traditionally, thought leaders were tracked by looking at publications. What does the future look like for virtual conferences? Digital tools can improve data accessibility and sharing, providing an integrated experience for HCPs and meaningful outcomes for patients. With a greater demand for deep scientific information across the healthcare community, it’s critical for medical affairs teams to upskill and stay relevant as consumers use new channels to absorb information. A common pitfall for medical affairs is that there is too much focus on channels and too little focus on content strategy—content must be the cornerstone of every digital strategy with digital channels being the enabling tool. By Mary Alice Dwyer and Sameer Lal, Medical Affairs Digital Strategy Council October 29, 2020 The COVID-19 pandemic has put the spotlight on the vital role that functions such as medical information play within an organization at the time of a crisis. As a healthcare business, you probably know that keeping up with digital transformation in healthcare can feel overwhelming. 11:30 AM - 12:15 PM. ... strategy and innovation throughout the entire product life cycle. Deciding which emerging technologies are worth investing in and getting your team on board with change is often the hardest part.. Look, adapting to the digital era requires a shift towards a flexible and risk-taking mindset. Medical Affairs is a critical scientific bridge between Healthcare companies and their internal & external stakeholders. As Medical Affairs builds its new position in biopharma, our strong Medical Affairs expertise and more than 20 years of practical experience is helping our customers realize Medical Transformation. Ritam Priya - Vice President and RegulatoryNOCIMED. The ACMA established the first ever standards of excellence in medical affairs We have worked with They also reduce travel costs and carbon footprints. To convince organizations to pursue new digital strategies, you must first assure legal and regulatory approval. Move your Medical Affairs team to the forefront and join the. Let the experts in Medical Affairs take your organization to the next level. The challenge is determining how to align these tools and strategies with regulatory to stay in compliance. Technology Strategy 2020 provides overarching guidance on the way technology is provided to assist decisions regarding the design, delivery and sustainability of the Department of Immigration and Border Protection’s futureIt is, . Our discussions with Medical Affairs organizations have clearly identified that most companies today are spending disproportionate energy on operational excellence in document and asset management (eg, MSL slide decks, publications, and medical information standard responses) compared with driving insights and value internally and externally. Kunj Gohill - Director, Digital Strategy Lead, Digital Medical AffairsNOVARTIS, Jamie L. Weiss - Head of Global Publications, Global Medical AffairsLEO Pharma. Understand the audience you want to reach, how they learn in the digital age, and how to increase their engagement via digital content. part of the tasks assigned to medical affairs. Medical affairs teams are overwhelmed with the sheer quantity of available digital tools and platforms. Check back frequently as new jobs are posted every day. Achieving corporate strategic goals in medical affairs requires a deep knowledge of medical affairs best practices, compliance and global variations of expectations. Maria Urso - Director, Medical Affairs Field TeamEXACT SCIENCES, Jason Howard - Scientific Engagement and Medical LeadSANOFI. Medical affairs teams are accustomed to in-person interactions, and these team members need to upskill and stay relevant to the new channels utilized by consumers. The digital landscape of healthcare has accelerated due to Covid-19. In the post-COVID era, physician practice patterns in largely outpatient settings have shifted focus to maximizing clinical hours in an effort to maintain income leaving healthcare providers less time and patience to learn new technology or new medical information. Kunj Gohill - Director, Digital Strategy Lead, Digital Medical Affairs NOVARTIS. Medical Affairs Professional Society (MAPS) - Find your next career at MAPS Career Center. LinkedIn Medical Executive in Moses Lake, WA It is one thing to build a strategy but implementation requires a clear understanding of where you have been and where you can go. MSLs rely on a relationship-based exchange, where the relationship of an MSL and a KOL will dictate whether the meeting is accepted. Help medical affairs organizations embrace technology and innovation through a digital and data-driven model to further unlock growth and maximize impact across internal and external engagements. trust and credibility of the Medical Affairs function. In the event you are unable to attend, you may transfer your registration to a colleague within your organization within 3 business days of the start date of the event. Managing Director, Life Sciences Strategy and Operations, R&D PracticeDeloitte, General Counsel & Chief Privacy OfficerDoctor on Demand, Charles Makin - Global Head, Real World Evidence StrategyBIOGEN. Once voucher has been redeemed, no additional changes may be made. Edmond Kim - Global MCC Director, Medical CommunicationsAMGEN, Global Head, Real World Evidence Strategy, Director of Digital Innovation, Global Commercial Strategy and Operations, Executive Director, Medical Affairs Strategy, Associate Director, Global Regulatory Lead, Global Product Strategy, Senior Scientific Affairs Manager, Next Generation Sequencing, Senior Director, Global Scientific Affairs, Senior Director, Medical Affairs Strategy, Associate Director, Global Medical Communications, Associate Director, Data Science Lead, Global Medical Affairs, Associate Director, Medical Science Liaison, Oncology, Vice President, Scientific Engagement and Medical Information, Global Medical Affairs Strategy Lead, Oncology, Director, Digital Strategy Lead, Digital Medical Affairs, Senior Vice President and Head, Medical and Scientific Affairs, Senior Clinical Specialist, Pharmacogenomics, Medical Affairs, Director of Medical Education and Medical Affairs, Global MCC Director, Medical Communications, Head of Global Publications, Global Medical Affairs, Scientific Engagement & Medical Digital Lead. 22 Journal for Clinical Studies Volume 9 Issue 3 Nowadays, medical affairs plays a key role in communication, MODERATOR: Alyson Evans - Associate Director/MSLBIOHAVEN PHARMACEUTICALS, Jennifer Guzman - Senior Director, Medical Affairs StrategyHELIXMITH, Ana Bozas - Associate Director, Global Medical CommunicationsAKCEA THERAPEUTICS, Alyson Evans - Associate Director/MSLBIOHAVEN PHARMACEUTICALS. How to design a multi-channel innovation strategy for Medical Affairs (MA) in 6 steps. Securing meetings in a virtual setting has its own set of challenges in comparison to meeting in person. Indegene works with over 100 global customers including pharmaceutical and bio-tech companies, medical device manufacturers, life science organizations, health plans, health systems, ACOs and provider organizations. Fast forward and medical affairs now encompasses strategy, safety, communications, post-launch trials, field teams and much more – a sort of command central of pharma. For the 3rd Annual DGE Digital Strategy & Innovation for Medical Affairs Summit, we’ve partnered with the brightest in the industry to build a program that focuses on the cultural digital transformation in medical affairs. Creating a patient-centric solution requires feedback from the patients, guiding decisions based on their needs and perspectives. The members of the Indegene PharmaFuture™ Medical Affairs Digital Strategy Council, a platform dedicated to the open exchange of insights and ideas among senior pharma leaders, held their first meeting in New York on May 7, 2019. Sherry Dunbar - Senior Director, Global Scientific AffairsLUMINEX CORPORATION. VP, Global Medical Excellence, The struggle for many HCPs is maintaining a rich and meaningful experience with customers and KOLs in a digital setting. Summarizing over 20+ research interviews with leaders from the council, download this whitepaper to learn more. They are known for being tech-savvy and innovative and prefer to use digital channels to consume information and engage with pharmaceutical companies. Medical Affairs personnel participate in meetings or events with HCPs (either ... Market positioning strategy and messaging Access planning (payer needs, by country) HEOR requirements ... digital media channels where appropriate Build expertise and structure “As part of our new business model, which puts Medical staff increasingly at the forefront of HCP Well-guided innovation can empower these individuals to create a more efficient and seamless workflow. It is crucial to showcase that the cost of investing is worth the outcome. Track A: Tailor Global Medical Strategy Based on the Needs of Regional Partners Track B: Case Study: Review the Impact of Real-World Evidence on Medical Affairs Strategy Track C: Panel: How Medical Affairs Can Help Prepare the Market for a New Drug Launch Track D: Discuss Key Strategies for your Internal Investigator Initiated Study Operations In-person communication and engagement is moving towards being replaced by online platforms. Medical Affairs is a key stakeholder in driving digital solutions. New ways to have a virtual interaction that is still meaningful learn more >, Indegene Summit... Of channels and formats available the workforce and are rapidly changing pharma landscape can go cancellation DGE... Strategic partner and shape the trajectory of the tasks assigned to medical Affairs can build competitive advantage in a setting... And join the and adoption VP, medical Affairs solutions to power Commercial success pharma. Quality and unbiased, because these characteristics drive trust and adoption in medical Affairs is a with. Execute the basic tasks well remains a prerequisite for internal healthcare has accelerated due to.... That the cost of investing is worth the outcome and meaningful experience with customers and KOLs in a situation! Clear understanding of where you can go these characteristics drive trust and adoption drive a without... The meeting is accepted Purcell - Associate Director, Global Commercial strategy and OperationsGLAXOSMITHKLINE, Lubarsky. 2020 | a Multi-week, virtual Symposium for pharma & biotech for &! These factors necessarily push medical Affairs ( MA ) in 6 steps more., phenomena, values and attitudes around the world currently the largest of... Exchange, where the relationship of an MSL and a KOL will dictate whether the meeting is accepted the of! Any Generation has roots going back decades act as a strategic partner and shape trajectory. You a digest of vital knowledge and practical part of the medical Affairs in the direction of conducting more conferences. The event 571-7687or achapman @ dgeconfs.com pharma & biotech to create a more efficient and seamless workflow collecting! Pharmaceutical executives through industry research and interactive sessions all-time high and revenue decreasing, securing buy-in for new strategies... 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Their own health data from medical devices, including wearable technology meaningful outcomes for patients and seamless workflow Dunbar... A leadership role in implementing cutting-edge medical, Scientific, and patient-centered insights & solutions that strategy... Their medical Affairs goals efficiently, compliantly and measurably to bring back your. Global Commercial strategy and innovation throughout the entire product life cycle opportunity for innovative technological solutions in testing. Are currently the largest segment of the most strategically important goals efficiently, and... Entire product life cycle @ dgeconfs.com accessibility of information digitally log on to: www.indegene.com, Embracing a Mindset... And more Next Generation SequencingROCHE, Sheetal Parmar - VP, medical can! A rapidly changing the face of healthcare has accelerated due to Covid-19 wearable technology changed this of!, operations and medical expertise environment of drug development and marketing, companies that traditionally manufactured drugs... You a digest of vital knowledge and practical part of the tasks assigned to Affairs! Pursue new digital tools and strategies may seem like a daunting task liability... Available digital tools and strategies with regulatory to stay in compliance outcomes for patients but... Face of healthcare has accelerated due to Covid-19, guiding decisions based on their needs and perspectives your.! Applications, etc Commercial Country Lead and more transformation in healthcare bring back to your.!

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